Selected case studies

Complex product decisions, failed assumptions and measurable outcomes across B2B SaaS, FinTech and AI-enabled products.

Login-free recurring payments

FinTech · Nearly $40M in year one

AI-ready mobile design system

Social Network · iOS & Android · Reviewable UI in 1.5 hours

Proposals, signing & billing

FinTech · Adoption 19.1% → 28.3%

Voice-first hotel operations

B2B SaaS · Paid contract in 8 months